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The operation started this year, between January and February, and it is going on till December.

On print and digital channels, the company is going to tell, episode after episode, a great (and  gorgeous) business novelty.

4 topics to 4 level of detail: revealing instructions one at a time, as in the best TV series, Schiatti is playing to keep us guessing “what’s going on”.

And, in the meanwhile, it remind us that if some things have always to be improved, others haven’t to be forgotten.

Experience, reliability and innovation.

The cocktail works and we like it very much.