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“We’re fresh back from The Homebuilding and Renovating Show at the NEC,” says Marcus O’Boyle, Head of Business Development and Marketing at Bison. “Going to the show not only means we collect hot leads from homeowners for the Genesis Network, but we also get great insight and feedback from them direct.

“By the time a renovation, refurbishment or self-build actually begins, consumers have already spent lots of time creating a vision for their project. This often means that they’ve also done plenty of research into the kind of products they want to feature in their homes – including windows and doors.

“With that in mind, installers need to offer a product that really stands out from the crowd, and that’s exactly what we offer with The Genesis Collection.”

Every product in The Genesis Collection is meticulously crafted by Bison Frames. Windows and doors are available with a choice of crafted joint options to give a beautiful finish. For projects that want to replicate real timber, The Heritage joint is the perfect choice. For something even more seamless, the Genesis Finesse joint uses Graf weld technology for the ultimate, almost invisible joint.

Marcus adds: “For installers who offer The Genesis Collection, there are added benefits, including precise manufacturing, a friendly service backed by technical know-how and a great sales and marketing support package.”