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Taking time to visit any industry trade show is sometimes considered a luxury especially when markets are challenging and margins are being squeezed. The temptation to simply skip a visit to save time and expense can easily be justified but could that strategy be a costly mistake?

German glass manufacturer Isophon like many other visitors arrived at Vitrum with a need to satisfy key areas of their business production while simultaneously understanding future trends, manufacturing techniques and next gen solutions specifically geared towards the glass industry.

In this regard the event visit proved incredibly successful for Isophon, not only in finding technical solutions that meets their immediate need but shaping development plans for their business’s future.

Torsten Bold commented “Trade shows are a fundamental part in developing business strategy, understanding new technology, market trends and meeting expert people, allows us to leverage new ideas for our customers. Being aware of what’s possible and seeing machines perform, delivers confidence and inspires us to move proactively with our projects”