黑料专区

Online learning event is a hit for FIT

Date: 1 October 2021
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Online learning event is a hit for FIT
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www.fitshow.co.uk

Date: 1 October 2021

This week (September 27 - 28) saw the launch of FIT Show鈥檚 inaugural live, online learning event, coinciding with what would have marked the return of its live show at the NEC.

FIT Show co-founder, Paul Godwin kicked off the two day-programme. Hundreds of people registered and logged on for the sessions, which included a combination of live webinars and panels tackling key industry issues, delivered by experts from across the fenestration industry. 

Alongside sessions covering topics such as 鈥榯ackling mental health in construction鈥, technical webinars covered 鈥榗hanges to building regulations鈥, 鈥榯he importance of performance ratings鈥 and 鈥榯rends in outdoor living鈥 delivered by RISA, BFRC and Renson UK respectively. 

Social media was a prominent content theme within the programme. JC Media鈥檚 David Glenwright delivered two sessions covering 鈥楲inkedIn for thought leaders鈥 and 鈥榟ow to create a visual brand presence on Instagram鈥. Installers were also given an insight into 鈥榟ow to work smarter, not harder鈥 and 鈥榓voiding the lost lead鈥 in two sessions fronted by Elton Boocock of Business Pilot. 

GGP editor, Charissa King hosted a lunchtime session offering advice on what makes good PR, with top tips for gaining press coverage with newsworthy content. 

Lively panel debates, all expertly hosted by Nichola Reeder of 12th Man Solutions, saw the likes of Fit for Trade鈥檚 Joanne Taylor, Tracey Jackson of Howells, BABSI鈥檚 Justin Ratcliffe and Endeavour鈥檚 Joshua Thompson discuss the growing skills gap and how to attract and retain new talent into the industry. 

Gio Laporta of SmartReady庐 and Nick Dutton of Brisant-Secure shared their thoughts on smart home technology and how to better equip installers to sell the benefits of these innovations to homeowners on the closing panel of the day. This panel, which also included Jey Jeshingham of ERA Home Security and Masterframe鈥檚 Alan Burgess, drove much engagement and debate. 

The launch of the virtual learning programme follows on from the announcement that FIT Show鈥檚 live event will be postponed until May 10 - 12, 2022, with over 75% of space now allocated.

FIT Show event director Nickie West comments: 鈥淲e couldn鈥檛 have anticipated a better response to our online event this week. The response from our community has been fantastic - from our speakers and panelists through to the trade media and all of our online attendees.

鈥淗undreds of people registered and logged on for the sessions - our conversion rate was over 60% which is brilliant for an online event. We managed to utilise a large proportion of the content that we had planned to run at FIT Show. 

鈥淏y running this content online we have created a vital touchpoint in our campaign as we work towards our return to FIT Show next May. We've created brand awareness, dialogue with our audience and served our community in the process. It was a huge success and I would like to thank everyone involved. 

鈥淲e know that nothing beats the power of face-to-face interaction and bringing people together at live events, but we鈥檒l be back to doing that at FIT Show 2022 next May!鈥

600450 Online learning event is a hit for FIT 黑料专区

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