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The new online aluminium quoting and ordering solution from REAL Aluminium – created to make the process of quoting and ordering quicker and easier than ever before – made a hit debut at the show.

John Adams, aluminium category director at REAL Aluminium, gave three sellout seminars on the Customade Group stand where he showed delegates how the new software allows them to quote fully glazed and configured REAL Aluminium products in just four minutes. In his seminar – ‘Take control of your aluminium ordering’ – John also shared his wisdom on how to make the most of the growing aluminium sector.

“It was a terrific show and the sheer number of visitors to the seminars underlined just how important aluminium is to them and our industry as a whole,” said John. “Aluminium has historically been a difficult supply chain to manage and we were at FIT to get the message across that it just doesn’t need to be this way; with REAL Aluminium as their partner, installers will discover that aluminium really is as easy as PVCu. And now, for the first time ever, they can use this simple yet comprehensive software to take charge of their quoting and ordering, save valuable time, boost productivity and access everything they need 24/7.

“This was the most exciting aluminium software development to be unveiled at FIT and the interest it generated was incredible. Quoting that once took at least 24 hours has been whittled down to less than five minutes and lead times that were many weeks have been reduced to just a matter of days. Online quoting and ordering is the missing piece of the aluminium jigsaw for many installers and we’re really proud to be leading the industry with an advance that will help them work more efficiently than ever before and achieve rapid growth.”

REAL Aluminium joined forces with top industry software developer First Degree Systems to design, develop and build the new online quoting and ordering system, which allows installers to quote and order REAL products anytime and anywhere when they are online.

REAL Aluminium is helping more and more installers to maximise the potential of aluminium and benefit from the higher profit margins it brings by giving them all the tools they need to grow with aluminium. The ‘REAL Difference’ brings together a complete range of aluminium products and a comprehensive showroom and award-winning sales and marketing support package to help installers to promote, quote, order and sell aluminium with ease.

To get started quoting and ordering aluminium online with REAL go to or call 01453 707272