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In this role, Rider will focus on delivering product, technology and service solutions to architects, specification writers, glazing contractors, façade consultants and Vitro Certified® fabricators for the commercial construction market in Arizona, Colorado, New Mexico and Utah.

“We’re thrilled to welcome Ben as the newest member of the Vitro NAM team,” said Chris Fronsoe, National Architectural Team Manager, Western USA & Western Canada. “Ben’s ability to build strong relationships and identify new projects in the Four Corners region will be instrumental in driving growth and ensuring Vitro remains a trusted partner for architects nationwide.”

Rider earned a bachelor’s degree in real estate and finance from the University of Colorado Boulder. His previous experience includes serving as a financial representative at Northwestern Mutual and a membership concierge at Life Time, Inc.

Rider’s interest in architecture began while working in customer service and quality assurance for his family’s property management company in Breckenridge, Colorado. In his free time, Rider enjoys the outdoors, specifically activities like skiing and hiking. He resides in Breckenridge.

For more information about Vitro Architectural Glass, visit  or call 1-855-VTRO-GLS (887-6457).