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Vitro Architectural Glass announced that Brad Boone has been named sales director of advanced glazings and architectural government sales liaison.

In his role, Boone will work cross-functionally with both the sales and marketing and innovation teams to develop and execute commercial strategies for all advanced glazing products. Additionally, Boone will work with the United States General Services Administration and other government and military agencies to expand and accelerate the adoption of Vitro’s advanced glazing products.

“Brad’s tenure leading the entire sales organization for both residential and specialty glass has given him great experience as a high-level strategist and dealmaker,” said Mark Seeton, vice president of sales, Vitro Architectural Glass. “In this new role, he’ll be working closely with the marketing and innovation teams to raise awareness of some of Vitro’s most exciting developing technologies, including our ���DZ��������DZ���™ building-integrated photovoltaic glass systems and �ղ����ܲѲ���™ vacuum insulating glass.”

During his career, Boone spent more than 10 years in float- and fabricated-glass manufacturing and has provided technical and customer support for well-known Vitro Glass brands such as Solarban® and Sungate® low-emissivity (low-e) glasses. He also was manager of Intercept® Spacer System technology for five years and will continue to manage that technology. A resident of Pittsburgh, Boone holds a Bachelor of Science degree in electrical engineering (digital electronics) and a master’s degree in marketing and industrial management (MBA) from West Virginia University.

Additionally, Guillermo Martinez has been named manager of key accounts and business development – a new role in which he will work directly with customer accounts that require specialized glass products or technological services.

“Guillermo’s background in sales and as a business analyst for Vitro makes him a great fit for this role,” said Seeton. “Not only does he have a profound depth of knowledge about Vitro’s range of products, but he also understands how to communicate with key customer accounts about what types of products or technologies can best meet their needs.”

Martinez earned an MBA in global business and strategy from the University of North Carolina at Charlotte. He also holds a Bachelor of Science degree in industrial engineering and a minor in systems engineering from Tecnológico de Monterrey in Mexico and has completed the Babson Entrepreneurship Program at Babson College’s F.W. Olin Graduate School of Business.

To learn more about products from Vitro Architectural Glass, visit or call 1-855-VTRO-GLS (887-6457).