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Having been borne out of the R9 window, it shares the same sightlines, yet with a frame depth of 75mm, is perfectly suited for the middle market.

It’s important to note that R7 is still a relatively new development in the PVCu window and door systems sector and has challenged convention, with record sales levels consistently throughout 2019. Innovation is prevalent throughout the product which boasts seven chambers for outstanding energy efficiency and the offer of seven different substrates across twenty different colour combinations.

Product performance and exquisite good looks are all part of The Residence Collection and R7 features three different glazing beads including decorative, staff and square and with options for triple glazing as standard. Both single and dual colour options feature throughout the range with carefully considered base colours on each profile.

R7 has great consumer appeal and when paired with the unique and premium hardware range, it makes for a strong and unique product proposition. This is carried through a wide range of marketing collateral and is supported by a social media presence that’s arguably the strongest of any company in the window and door sector.

Sarah Hitchings, sales and marketing director of The Residence Collection commented: ‘R7 is more than just a flush sash PVCu window, it’s a careful design development in its own right with seven chambers for outstanding energy efficiency. With colour such a big topic in the industry, we have again set the benchmark with seven different substrate colours, after all on a coloured or grained window, who wants a white rebate?

For further information please visit www.residencecollection.co.uk and www.residencecollectiontrade.co.uk. You can request a free brochure pack including the new Residence D publication via e-mail at journey@residencecollection.co.uk or by calling 01452 348650. You can also add to their following on Twitter @residence9 and engage with them on other social media platforms including Facebook, LinkedIn, Instagram, Pinterest and Houzz.