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Managing Director of Polar Windows, Alan Crowe, says it was a wise decision: “We’ve seen a 30% growth in requests for the Optima Flush Casement Window since this time last year as more and more homeowners see the benefits of what the window has to offer.”

Alan highlights the versatility of the window as one of the biggest factors in its success. “It’s marketed as a heritage window and it certainly offers authentic period aesthetics. But its slim sightlines also appeal to consumers looking for a sleek, contemporary appearance. The fact it covers both markets so well is reflected in the fact our two most popular colours are the classic heritage shade of Chartwell Green and the contemporary shade of Agate Grey.”

The Polar team have also been impressed by the quality and intelligent design of the Optima Flush Casement Window. The design is based on a traditional British timber cottage window and is generally acknowledged to be the best-looking and most authentic flush casement window on the market today.

It offers market-leading thermal efficiency. And because it’s part of the award-winning Optima range, it has features such as common ancillaries across the entire range to minimise stockholding plus easy-to-locate hardware, optimised drainage and perfectly positioned seals for long-lasting performance.

Polar Windows was founded nearly 30 years ago and has grown from a small family business to an ever-growing company working across Derbyshire, Yorkshire and Nottinghamshire. It has been a Profile 22 fabricator for nearly eight years and Alan says his company appreciates both the quality of the product and the quality of the support the systems house delivers.

Alan concludes: “The market for flush casement windows is set to be one of the biggest growth areas in the coming years. The fact we have what I believe to be the best product on the market in our portfolio means we’re well placed to benefit from this trend.”