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Taking place online on Wednesday 22 April at 11am, the session follows a series of successful webinars that have attracted hundreds of attendees from across the glazing sector, highlighting strong demand for practical, experience-led insight.

The latest event will bring together business owners and directors from across the glazing market, alongside companies operating in the wider home improvement and built environment.

The webinar will focus on the realities of the current market and the practical steps companies can take to improve lead quality, protect margins and build a more resilient strategy. Drawing on more than 30 years of industry experience, Andrew will outline proven frameworks used by high-performing businesses, as well as common mistakes that continue to hold companies back.

Key topics covered in the session include:

• The five powerful strategies that the top industry performers are using.
• The real market outlook for 2026
• Marketing approaches that deliver results now
• How to attract higher quality leads and maintain margins
• The growing importance of brand in a competitive sector
• Common mistakes businesses are making with AI
• How leading companies are applying AI more effectively

Andrew said: “The response to our previous webinars has been excellent, with strong attendance and engagement from across the industry. There is a clear appetite for practical, no-nonsense guidance that businesses can use.”

Open to both existing Purplex clients and the wider industry, the webinar is aimed at leaders reviewing their strategy and hoping to improve results over the next 12 months.