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Kestrel is the new online business manager for everyone who sells windows. Designed by the glazing industry software experts at Windowlink in collaboration with window companies, Kestrel has been created to make managing leads, workloads and customer relationships simple as well as giving companies a great business analysis tool.

“Every window company could do with an extra pair of hands to help out with admin and managing workloads, and that’s exactly what Kestrel does,” explains Mark Dudley, Managing Director at Windowlink.

“Perfect for both retail companies and those who sell to the trade, Kestrel is a flexible, virtual business manager. It is configured so that companies can see the information that’s most important to them, at a glance. Each user can have a personalised dashboard too. That means all team members can use Kestrel to organise their workloads. At the same time, managers and directors can use it to manage the business and identify growth opportunities and cost savings.”

Kestrel is unique, as it can be a standalone package or be fully integrated with Windowlink’s Focus and Vector window and conservatory sales software packages. Leads and jobs can be directly imported, so there’s no doubling up on data entry. Customer interactions can be recorded and Kestrel gives users full diary access, so it’s easy to book sales visits, surveys and installation dates with homeowners.

Mark adds: “Kestrel’s lead management facility ensures that every vital sales lead follows your company’s sales process so that every customer receives the same great service. Personalised ‘to-do’ lists and email reminders also make sure that important jobs are never missed.

“The analytics tools have helpful graphics to show sales values and trends, helping directors to identify any training requirements and product selection going forward.

“With so many tools to help keep customers happy and sales on track, Kestrel is the perfect support system for any window company.”