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����ş�𳦲��� Investment B.V., a wholly-owned subsidiary of ����ş�𳦲���, purchased shares in the Turkish technology company ICRON at the closing general meeting held on January 15, 2024. ����ş�𳦲��� Investment B.V. General Meeting was attended by ����ş�𳦲��� Chairman and Executive Member of the Board Prof. Dr. Ahmet Kırman, ����ş�𳦲��� CEO Görkem Elverici, ICRON Founding Partner A. Tamer Ünal, ICRON Chairman and CEO Gürer Ünal and ICRON Board Member Ahmet Ertuğrul.

Some 3% of ICRON's total shares were purchased by ����ş�𳦲��� Investment B.V. for USD 3 Million. Simultaneously with the share purchase, it was also decided to increase ICRON's total capital by USD 5 Million, with participation solely by ����ş�𳦲��� Investment B.V. As a result of this capital increase, ����ş�𳦲��� Investment B.V.'s stake in ICRON will rise to 15,66%.

In the first half of 2023, ����ş�𳦲��� signed a letter of intent to invest in ICRON, a provider of operational and strategic decision optimization services to various industries. In October 2023, ����ş�𳦲��� announced that it had reached a partnership agreement with ICRON. Under the agreement approved by the Turkish Competition Authority, ����ş�𳦲��� also holds an option to purchase additional shares in ICRON – allowing it to raise its total stake in the company up to 49% – in the future. ����ş�𳦲���'s goal with this partnership, its first investment in software technologies, is to grow in tandem with ICRON, a high potential technology services provider. In addition, ����ş�𳦲��� aims to take its operational excellence and optimization approach in its current business activities to the next level with ICRON.

In recognition of its excellence, ICRON was recognized in Gartner’s 2023 “Magic Quadrant for Supply Chain Planning Solutions”. This list of the global top 20 supply chain technology vendors was compiled by Gartner, a world-renowned technology research and consultancy firm.

ICRON is expected to contribute to ����ş�𳦲���’s operational and financial performance with its already established digital infrastructure and its quality approach that fully meets today's evolving technological needs.