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Pella Corporation is pleased to announce the appointment of Taylor Hougland as Executive Vice President & Group President, Business Units, effective April 6, 2026. In this new role, Hougland will report directly to Emily Videtto, President & Chief Operating Officer. 

Hougland has broad experience managing large portfolios and go-to-market strategies. Most recently, he managed a multi-billion-dollar North American business unit at Whirlpool Corporation, overseeing multiple brands, product lines, and manufacturing operations with full profit and loss accountability. His expertise spans product development, sales, merchandising, operations, finance, and corporate strategy. Prior to Whirlpool Corporation, Hougland held roles in mergers and acquisitions investment banking at UBS and private equity at Hammond Kennedy Whitney. 

“We are thrilled to welcome Taylor Hougland to Pella Corporation. His proven leadership and expertise in managing multi-brand portfolios make him the ideal fit to build on our momentum and drive our growth strategy forward. I’m confident that under Taylor’s guidance, our family of brands will continue to deliver innovative, high-quality products and services for our customers and communities,” said Emily Videtto, President & COO, Pella Corporation. 

As EVP & Group President, Business Units, Hougland will be responsible for the growth strategy along with the financial performance of Pella’s family of brands including Pella, Avanti, Bonelli, Burris, CWS, Weather Shield, and Win-Dor. He will champion a cohesive approach across the portfolio, ensuring each brand thrives in its market and consistently surpasses customers’ expectations while advancing the company’s overall performance. 

Hougland earned a Bachelor of Science in Business Administration from Indiana University’s Kelley School of Business and an MBA from Northwestern’s Kellogg School of Management. He and his family plan to relocate and reside in Pella, Iowa.