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Vitro Architectural Glass inspires design possibilities with new Starphire Ultra-Clear庐 glass website

Date: 3 March 2021
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Vitro Architectural Glass inspires design possibilities with new Starphire Ultra-Clear庐 glass website
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www.starphireglass.com

Date: 3 March 2021

Redesigned website connects interior designers and architects with creative ideas, qualified fabricators

Vitro Architectural Glass (formerly PPG Glass) announced that it has launched a redesigned website for Starphire Ultra-Clear庐 glass at . Developed for interior designers and architects, the new site showcases the unique possibilities of Starphire庐 low-iron glass as a canvas for a range of distinctive treatments and fabrication processes.

Vitro Architectural Glass inspires design possibilities with new Starphire Ultra-Clear庐 glass website

According to Nathan McKenna, director, marketing and innovation, the new Starphire庐 glass website is a response to evolving trends in interior design and architecture.

鈥淭ransparency in glass can mean great views and connectivity between spaces, but it also supports the creativity that many of today鈥檚 projects demand,鈥 said McKenna. 鈥淲ith a virtually colorless low-iron glass like Starphire庐 glass, you get an ideal 鈥榖lank slate鈥 for creative design treatments, such as acid-etching, backpainting, digital printing, dichroic lamination and more. It really maximizes the impact of colors, patterns and artistic designs.鈥

Among the highlights of the new are a homepage highlight video showcasing the aesthetic purity of Starphire庐 glass as well as new project photography showing unique, creative uses of Starphire庐 glass by interior designers.

Since introducing Starphire庐 glass in 1990, Vitro Glass has refined its proprietary low-iron formula to produce a timeless product that remains the gold standard for transparency and color fidelity in float glass. In recent years, Starphire庐 glass has been specified for striking architectural showcases in both its ultra-clear form and with various coatings and treatments, including the restoration of Frank Lloyd Wright鈥檚 Fallingwater, as well as Amazon Spheres and the National Aviary.

McKenna added that the new Starphire庐 glass website marks a new chapter in the product鈥檚 30-year journey.

鈥淗istorically, designers have used Starphire庐 glass to achieve remarkable clarity for exterior applications like fa莽ades and storefronts, as well as interior elements like doors and shower enclosures,鈥 he said. 鈥淗owever, those untreated applications only scratch the surface of the possibilities. Designers today are using Starphire庐 glass as a canvas to express creativity everywhere from office partitions to skylights to stairs.鈥

Starphire庐 glass contains 87% less green than conventional clear glass, according to CIELAB (L*a*b*) scientific analysis of glass color and transmits 90% or 91% of available visible light, depending on glass thickness. Starphire庐 glass is available in thicknesses up to 19mm and maintains its signature azure blue edge, no matter the thickness, in applications where the glass edge is exposed, such as partitions and balustrades.

Central to the new website is a Partners & Fabricators section, which showcases Vitro Authorized鈩 Starphire庐 Glass fabricators with extensive experience working with Starphire Ultra-Clear庐 glass. The section is designed to connect design professionals with qualified partners who know the unique design possibilities and fabrication considerations associated with Starphire庐 glass.

In addition to its aesthetic benefits, Starphire庐 glass is easy to clean with anti-bacterial solutions and is available heat-treated, laminated and in heavy thicknesses for added safety, strength and heat resistance.

To learn more about Starphire Ultra-Clear庐 glass, visit .

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