Date: 24 January 2020
Vitro Architectural Glass announced today that it has published its largest-ever and most comprehensive glass catalog. The 40-page booklet was designed and written with input from a panel of architects who suggested enhancements including:
- More project photography with bigger images and more descriptive project information
- Briefer, more succinct content and more infographics in place of text
- Shorter introductory sections with a greater focus on products; and
- Color-indexed product sections.
The catalog, which for the first time reflects the Vitro Glass鈥 new corporate logo and branding, delivers expanded detail on low-iron glass products such as Starphire Ultra-Clear庐 and 础肠耻颈迟测鈩 glasses, along with information about the benefits of working with members of the Vitro Certified鈩 Network of glass fabricators. Other highlighted Vitro Glass products include 厂辞濒补谤产补苍庐 and Sungate庐 low-emissivity (low-e) glasses, Vistacool庐 and Solarcool庐 reflective glasses, and ever-popular blue, green, gray and bronze performance-tinted products.
The booklet also features sections devoted to sustainability and LEED庐 certification, as well as glass and energy management, glass design resources, and other technical and educational content. Four full pages of performance data鈥攊ncluding visible light transmittance (VLT), solar heat gain coefficient (SHGC), reflectance and U-values鈥攁re provided for almost every conceivable combination of Vitro glass products.
Nathan McKenna, segment marketing manager, Vitro Architectural Glass, said that while architects increasingly research, evaluate and specify glass products online, there is still genuine demand for printed catalogs. 鈥淚t has been a number of years since we updated and published a catalog, but we decided to produce one based on the feedback we received from the industry,鈥 he explained. 鈥淎rchitects consistently tell us there鈥檚 a place for printed literature that showcases beautiful photography and provides informative content. We鈥檝e worked very hard to fulfill both demands with this brochure.鈥
To preview the catalog or to order printed copies, please visit or call 1-855-VTRO-GLS (887-6457).
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