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The Window & Door Manufacturers Association (WDMA) has launched a new initiative called Open Up to Performance™ to offer a wide variety of educational and informative content, including a new website, , which contains blog posts, videos, podcasts and webinars, created and curated by industry experts. It will be supported by a robust social media campaign.

The website is intended to help residential builders and remodelers, as well as residential and commercial architects and specifiers make informed decisions about their customers’ windows, doors and skylights. Topics include:

• Current trends and news
• Innovations in windows, doors and skylights
• Pertinent research
• Ways to achieve sustainability and energy efficiency through windows, doors and skylights
• Performance and standards guides for windows, doors and skylights

Additionally, professionals will be able to learn about the WDMA Hallmark Certification Program – an accredited program that rigorously inspects and tests products to ensure that they are code compliant, high performing and high quality. An overview and corresponding webinar will provide in-depth insight into the program’s requirements and process. Architects and specifiers will also be able to access information on selecting and specifying architectural doors that meet ANSI/WDMA architectural door standards.

“Our goal is to provide a valuable resource that educates our audience on how to identify high-performance products, as well as the benefits and return on investment of using them,” said Michael O’Brien, WDMA president and chief executive officer. “The site is interactive, engaging and allows those with any level of knowledge on the world of windows, doors and skylights to gain a well-rounded understanding of these products.”