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“We have expertly re-engineered existing systems to create the highest level of detailing and performance,” explains Mark Tetley, Director at Bison Trade Frames. “Using years of experience, our team looks at a product, takes it apart and develops it with new componentry and unique manufacturing processes. The end result is a complete range of windows and doors that give homeowners beautiful aesthetics and the best user experience.

“Our goal is to improve looks and performance as well as making it easier to install and use. The thing that really stands out for both homeowners and the trade is our choice of crafted joint options. The Heritage joint is a true mechanical joint that replicates real timber whilst the Genesis Finesse joint uses Graf weld technology for the ultimate, almost invisible joint.

“Genesis is perfect for discerning homeowners who are choosing windows as a lifestyle choice and want something that really looks the business. This makes the collection perfect for modern homes, as well as traditional properties. The Genesis Finesse Joint looks incredible on bifold, sliders and flush sash windows.”

The Genesis Collection is an extensive range of aluminium and uPVC windows, doors, bi-fold and sliding doors. This makes it the perfect consumer package for installers to offer to homeowners. As well as unique sales and marketing support, The Genesis Collection is exhibited to homeowners and self-builders at the Homebuilding and Renovating Shows across the UK.

Mark adds: “The Genesis Collection is all about quality by design and we believe we offer a range that surpasses any other in the industry. When homeowners can see that difference in quality for themselves, they really appreciate the value of windows and doors that have been manufactured with care.”

The Genesis Collection is meticulously crafted by Bison Trade Frames.